About Us

Basil Elk has been in the business for over 46 years. He has enjoyed, and continues to enjoy a wonderful reputation. Mr. Basil Elk is regarded in South Africa as the pioneer of Real Estate and has helped to expand the entire industry into a more professional business with his personal dedication and involvement through education. His residential sales training courses are considered the best in South Africa.

Basil never lost focus on the business we are in, namely finding suitable homes for families. He therefore has always retained that warm, friendly character which a family business enjoys. Our slogan is, not surprisingly, "the best friend your home ever had!”

Basil Elk Real Estate's core business is residential property. We also have profitable property management and commercial divisions but we have been acknowledged as tops in the residential market.

Under his strong leadership, his matchmakers have been successful in achieving top sales figures in the changing market. Apart from selling existing houses, clusters and townhouses, we have become specialists in the marketing of entire developments.

With Basil Elk Real Estate, our clients are assured of professional, ethical transactions - true to Basil Elk's life long philosophy.

Why Select Us?

Why YOU will benefit by having our Matchmakers sell your house or find you a home...

• We can help make your house sell FASTER.
  
• Our ethics are not negotiable.
  
• We can help sellers determine the right price.
  
• We have been successful in the property industry longer than most.
  
• We expose your house to large number of qualified buyers.
  
• Assist buyers to obtain finance.
  
• Motivate buyers to decide and act.
  
• We can negotiate better.
  
• Our sales training is known as the best in South Africa.
  
• Our admin staff use the latest technology to eliminate delays.
  
• Our website attracts thousands of buyers daily.
  

Training

Our hands-on training, done by Basil Elk as well as his experienced team, sets us apart and gives us the edge in the property industry.

Our Basic Sales Training is sure to prepare any new agent for success in the real estate industry:

• The agent learns from the outset how to assist the client in determining a market related price,
• He/she learns about the principles of negotiation.
• Our course material contains practical hints on how to do a professional showhouse presentation.
• Our professionally printed agreements are comprehensive yet user friendly, and our agents workshop hese before dealing with clients
• We teach them the required basic property law
• Our agents are trained the essentials of the
  financial calculator
• Business Planning and Goal Setting form an exciting and essential part of this course.
  
• Our Advanced Training is based on international sales technique standards and is aimed at giving the agent the edge in his/her market place.

Some topics covered in this section include:

• Presentation in obtaining a sole mandate,
  
• Presenting the property,
  
• Presenting an offer to purchase,
  
• How to become a world class real estate specialist,
  
• The personal assistant,
  Business planning,
  
• Marketing methods that make the difference.
  

Admin Training focuses on the latest IT as well as professional image and client service.

Managers’ Training is geared to take the entire operation to the next level.